Content Marketing Specialist

Job brief

We are looking for a talented Content marketing specialist work with our clients marketing strategies including social media, blogs, webpages, advertising materials, including copywriting.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Collaborate with design and writing teams to produce high quality content
• Edit, proofread and improve content
• Optimize content considering SEO and Google Analytics
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement

Requirements and skills

• Proven work experience as a Content marketing specialist
• Proficiency in MS Office and WordPress or other Content Management Software
• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Expertise in social media platforms
• Excellent communication and writing skills in English
• BSc degree in Marketing, Journalism or relevant field or student

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